Can email replies be handled automatically, like sending a lead magnet or unsubscribing someone?

Yes. Email agents have reply actions. AI categorizes each reply to your emails and takes the action you chose for that category.

1. Add categories for the types of replies you expect.
2. Set an action for each category. Actions include handing the reply to an AI agent to answer, adding a tag, or sending an email response.

For example, someone who says they want the lead magnet gets a reply with the lead magnet, someone with a question gets an answer from your AI agent, and someone who asks to be taken off your list is unsubscribed.

Replies also help deliverability: when people respond to your emails, email providers see that it is an email people want in their inbox. Write emails that invite a response, and use reply actions to automate the follow-up.